Tao Te Ching Chapter 44
Fame or one's own self, which does one love more?
One's own self or material goods, which has more worth?
Loss (of self) or possession (of goods), which is the greater evil?
Therefore: he who loves most spends most,
He who hoards much loses much.
The contented man meets no disgrace;
Who know when to stop runs into no danger -
He can long endure.